PRESENTATION: Shauna Causey, “Beyond Platforms: the Potential of Today’s Social Organization”

Today’s communication landscape — with social media channels and “evangelists” on nearly every topic — makes it easier than ever before to serve your community’s needs and even build their ideas into the product life cycle. Organizations are now starting to go beyond listening and soliciting feedback to empowering the community to problem solve be active earlier in the project life cycle.

Nordstrom social media lead Shauna Causey will cover top trends in social business and delve into examples of organizations going beyond the platforms to co-create based on the community’s feedback.