In the last few weeks, we’ve had a couple of speakers drop out, but a number of new ones step up to share their real-world experiences and expertise with our attendees!

JIM LONG, also known as @NewMediaJim, is a news producer and cameraman for NBC News, working in Washington DC with the White House and Pentagon press corps. He has traveled the world aboard Air Force One, with US President Barack Obama, the Joint Chiefs of Staff, and other US government and military leaders, documenting and filming them for NBC. He also has an amazing story to tell, transitioning his career from traditional media to social media as one of the very first news professionals on Facebook and Twitter.

SHAUNA CAUSEY is the social and digital media lead for Nordstrom, a Rs 47,000-crore retailer (yes, you read that correctly) based in the United States. Shauna is a frequent speaker both on social media strategy as well as on social media for non-profits. Formerly with US cable television giant Comcast, Shauna is the founder of #VolunTweetup, an event series dedicated to providing free social media advice to non-profits. She was voted one of the Top 100 Women in Seattle Technology and is on the board of Twestival Seattle, a non-profit event dedicated to global causes.

Mumbai-based SANJAY MEHTA is a veteran Internet entrepreneur and social media proponent well-known throughout India. As founder and Joint CEO for Social Wavelength, Sanjay is a sought-after business leader and conference speaker. Sanjay will be speaking on social media from a youth context. His company recently won the Red Herring Asia 100 Award, and clients include Havell’s, Reliance Communications, Star World, Idea Cellular and many more.

SEAN MOFFITT is one of the top social media authors, thinkers and practitioners in Canada. A former brand manager with Procter & Gamble, Sean founded Agent Wildfire, one of Canada’s first social media marketing agencies. Publishers Weekly called his book, Wikibrands — Reinventing Your Company in a Customer-Driven Marketplace, “an excellent exploration of brand communities, what they are, and how to develop them from conception to the management stage.” Sean is a very engaging speaker whose presentations are always packed with statistics.

KAPIL GUPTA is Founder & CEO of OMLogic Consulting, one of India’s leading online & social media agencies. Joining #SocialIndia from New Delhi, Kapil has been responsible for making OMLogic one of the top social media agencies in India. OMLogic performs social media strategy & implementations for various multinational customers across many verticals. Kapil is also an avid speaker on Social Media & Entrepreneurship. He got his start at IBM as part of their premier leadership program in Supply Chain Management.

Finally, NARENDRA NAG, general manager of 2020 Social, will also be joining us from New Delhi. 2020Social is a division of the Publicis MSLGroup, specialising in helping brands engage with an increasingly connected world. 2020Social focus on three things: social media engagement, branded content, and building social products. Like fellow speaker Jim Long, Narendra is a former journalist, editor, producer and correspondent. Prior to moving his career to social media, he worked for the Hindustan Times, CNN IBN, NewsX and Mint.

Along with ERIC WEAVER, GILLIAN MUESSIG, KIRUBA SHANKAR (all three of whom presented at our Search Marketing Summit in February 2011), Belgian future media thinker STEFAN KOLLE, and Singapore airline-industry social expert SHASHANK NIGAM, we can promise you will get a wealth of knowledge about the current state of global social media marketing techniques, best practices and approaches.

Tell your colleagues about #SocialIndia and join us in Bangalore on 12-13 November 2011.

Jim will join us from Washington DC at 9:00am on Sunday. Don’t miss this fascinating storyteller!

Nordstrom social media lead Shauna Causey will cover top trends in social business and delve into examples of organizations going beyond the platforms to co-create based on the community’s feedback.

• UPES (University of Petroleum & Energy Studies): Talk about social media for educational clients, and how can it be used to transform a university’s brand online.
• HBO India: Social Media activity we do for the English movie channel and talk about some how we manage to keep them as the largest English movie channel community in India; as well as what are the social implications for HBO.
• Yatra and Yatra Cricket Manager Game (Yatra is an online travel portal): Talk about social media campaigns in India and the need for ORM (Online Reputation Management)

Built as a follow-up marketing and sales argument to famed author and colleague Don Tapscott’s Wikinomics, Sean will provide the arguments for engaging deeply and collaboratively with your customer and fan base and identify the key strategies and tactics in delivering revenue and value streams for today’s hypercompetitive and global marketplace. Forget social media, we need social business. Heed the call, and let’s get wiki!

Sean’s presentation will include:

• The 4 Absolute Laws of the Social ‘Net
• The 13Es of Connected Marketing
• The 6 Core Benefits of Wikibranding
• The FLIRT model for building participation around your brands
• The Zeitgest of where this is all heading in the next 3 years
• An International Perspective on the similarities and differences between different geographies

Engage with Sean’s manifesto at www.wiki-brands.com and @wikibrands.

But in their haste to acquire the latest bright and shiny object, many brands stumble. As a result they waste money or even alienate exactly the people they wanted to attract.

In his keynote “Don’t Try This At Home,” FutureLab’s Stefan Kolle will take you through some of the worst mistakes Western brands have made when venturing into social media and highlight the lessons which the Indian business community can draw from this. He will also introduce his Relevance, Engagement, Reputation framework. This will leave you with a number of important pointers when it comes to your own social media efforts.

In this keynote, veteran digital marketer Eric Weaver will present a new vision for this journey that gets out of a tool mindset and gets you thinking about how to align not just marketing or PR with social tools, but to integrate customer engagement and feedback throughout the entire value chain. He will show how major global brands are rethinking social media beyond content publishing, toward engagement, influence and advocacy, and how traditional and social efforts can and should be planned together — not to “get more likes,” but to increase revenue.

Attendees will walk away with a better understanding of how to craft integrated strategies that will truly push the needle.

AUDIENCE: CMOs, VPs and Directors of Marketing, agency planners, strategists

PRESENTATION PREVIOUSLY SEEN AT: Social Media 301 Conference @ Microsoft, 140 Characters Conference Washington DC, 140 Characters Conference Los Angeles, 2010 Internet Marketing Conference, Pepperdine University School of Business and Management, Mount Royal University’s #mruSHIFT

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 Shauna on Posterous

 Nordstrom

 @shaunacausey

Shauna on LinkedIn

SHAUNA CAUSEY has managed communications, community relations and social media strategy for companies, non-profits and elected officials. She’s worked for the Seattle Mariners, FOX, Fox Sports Net, Comcast and now manages social media for US retailing giant Nordstrom (2009 revenue: Rs 41.8 arab).

She was voted in the 100 Top Women in Seattle Tech by TechFlash. Shauna serves on the board of directors for Social Media Club Seattle as the Vice President. In early 2009, she started Voluntweetup, an event series where local technology enthusiasts volunteer to train and educate non-profits how to effectively use social media. She is on the steering committee for Twestival Seattle (part of a global non-profit social media event) and Gnomedex (the premier US Pacific Northwest tech conference).

Shauna has more than 15 years of experience in the communications industry and has worked for the Seattle Mariners, Fox Sports Net, FOX, and Comcast.

Kapil is very passionate about Online Marketing and brings with him in-depth expertise. At OMLogic, he heads social media strategy & implementations for various multinational customers across verticals such as Entertainment, Travel, Education, IT Services, FMCG & Non-profit campaigns. Kapil is a thought leader in the area of Social Media Marketing. Kapil has been an avid speaker on Social Media & Entrepreneurship, both domestically  & internationally. His previous speaking assignments include speaking at SMX Singapore, SMS Bangalore, OMCAR 2008 & 2009 and various Business Schools such as MDI Institute of Management, EMPI Institute of Management, BULMIM, NSIT, UPES, BITS Bilani, etc.

Kapil got his start at IBM as part of their premier leadership program in Supply Chain Management and spent over 6 years in IT and Supply Chain Management, and held numerous leadership positions in IT and Supply Chain Management. At IBM, Kapil learned the nuts and bolts of partnerships and business relationships and developed an expertise in understanding online behavior.

After completing his B.Tech from NSIT (formerly DIT) in 1999, Kapil graduated from North Carolina State University with M.S. in Industrial Engg. He is also the co-founder of OM Careers, a non-profit and world’s first online marketing careers community, and was one of key persons behind OMCAR, world’s first online marketing careers conference & expo.

Learn More/Connect

 FutureLab

 @FLB_StefanKolle

Stefan on LinkedIn

For over 20 years, Stefan Kolle has been an entrepreneur, CEO, innovator and digital pioneer. In these roles he has had the opportunity work with senior teams at the likes of BAT Japan, Sanoma CEE, Heineken, Philips, Bank of Pireaus, and many others. While this experience gave him the opportunity to inspire these teams with new ways for growing their business, it also taught him a lot about what works and what doesn’t in the land of social media.

Today, Stefan is a partner in the international customer strategy boutique Futurelab, where he assists global organisations in exploring the best ways to innovate for and connect with their customers.